乐高与腾讯合作开发游戏
文章来源:未知 文章作者:enread 发布时间:2018-01-16 08:34 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Toymaker Lego Group is partnering with Tencent, one of China's top Internet firms, to develop online games for children, it was announced Monday.
 
玩具制造商乐高集团将与中国顶级互联网企业腾讯合作开发儿童在线游戏。
 
Lego said in a press release that the two companies would collaborate1 across a broad range of digital content and digital platforms for Chinese children. The partnership2 includes the development of a Lego video zone for children on the Tencent video platform and operation of Lego-branded licensed3 games.
 
Lego is a privately4 held, family-owned company with headquarters in Billund, Denmark, known for toys. But rising competition from digital alternatives have taken a toll5 on the company. In September, Lego reported its first global sales drop in over a decade and cut 8 percent of its staff.
 
In addition to owning WeChat, China's most popular messaging app which boasts nearly a billion users, Tencent is China's leading player in videos games development, with strategic investments in overseas mobile game makers6.
 
"Faced with the tendency of lower age in internet users, the cooperation between the Lego Group and Tencent can leverage7 technological8 and innovative9 means to build a healthy online environment for children," Anna Gao, vice10 president of Tencent Games said.


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1 collaborate SWgyC     
vi.协作,合作;协调
参考例句:
  • The work gets done more quickly when we collaborate.我们一旦合作,工作做起来就更快了。
  • I would ask you to collaborate with us in this work.我们愿意请你们在这项工作中和我们合作。
2 partnership NmfzPy     
n.合作关系,伙伴关系
参考例句:
  • The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
  • Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。
3 licensed ipMzNI     
adj.得到许可的v.许可,颁发执照(license的过去式和过去分词)
参考例句:
  • The new drug has not yet been licensed in the US. 这种新药尚未在美国获得许可。
  • Is that gun licensed? 那支枪有持枪执照吗?
4 privately IkpzwT     
adv.以私人的身份,悄悄地,私下地
参考例句:
  • Some ministers admit privately that unemployment could continue to rise.一些部长私下承认失业率可能继续升高。
  • The man privately admits that his motive is profits.那人私下承认他的动机是为了牟利。
5 toll LJpzo     
n.过路(桥)费;损失,伤亡人数;v.敲(钟)
参考例句:
  • The hailstone took a heavy toll of the crops in our village last night.昨晚那场冰雹损坏了我们村的庄稼。
  • The war took a heavy toll of human life.这次战争夺去了许多人的生命。
6 makers 22a4efff03ac42c1785d09a48313d352     
n.制造者,制造商(maker的复数形式)
参考例句:
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
7 leverage 03gyC     
n.力量,影响;杠杆作用,杠杆的力量
参考例句:
  • We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
  • He failed in the project because he could gain no leverage. 因为他没有影响力,他的计划失败了。
8 technological gqiwY     
adj.技术的;工艺的
参考例句:
  • A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
  • Today,the pace of life is increasing with technological advancements.当今, 随着科技进步,生活节奏不断增快。
9 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
10 vice NU0zQ     
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的
参考例句:
  • He guarded himself against vice.他避免染上坏习惯。
  • They are sunk in the depth of vice.他们堕入了罪恶的深渊。
TAG标签: games Tencent LEGO
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